Austin Brawner – Lifecycle Email Marketing for Ecommerce

5x your revenue from email.

Lifecycle emails – triggered by actions subscribers take – are often overlooked and under utilized by ecommerce companies. Yet when you build a solid lifecycle email marketing system, you can literally automate growth.

In just 4 sessions, you’ll be able to…

• Capture more quality leads and convert them into customers with effective campaigns.
• Drive more sales from email while creating less content and sending fewer promotions.
• Advertise more confidently knowing your new customers are being followed up with ‘automatically’ after each purchase.

This course will teach you how to send smarter and more profitable emails. You’ll learn how to capture more qualified leads, recover abandoned carts/sessions, and drive repeat sales with simple yet effective email systems.

If your ecommerce business relies on driving sales through email marketing – from newsletters to following up with prospects and customers, you need this in order to drive more revenue from this channel.

Spend marketing dollars on other channels more confidently

You can advertise more confidently know your new subscribers and customers are being followed up with “automatically”

Decrease your cost of customer acquisition

It’s much less expensive to sell new products to customers and subscribers on your email list than to convert new people who’ve never heard of you

Increase your Customer Lifetime Value

If you want to drive more repeat purchases in your business, the first step is to get your customers on your email list. Unlike retargeting, sending emails to your current customers doesn’t cost more.

This course is right for you if you…

• have an online brand or store that sends emails to customers and prospects
• know you’re leaving money on the table with your current email marketing strategy
• are consistently driving sales and want to become more profitable

Your curriculum:

Classes are self-paced and entirely online.

Lifecycle email marketing

CLASS 1: Deploy magnetic opt-ins

In this class, we’ll cover best practices around high converting opt-ins and we’ll create a sequence to turn your new leads into customers.

CLASS 2: Recover abandoned sales

In this class, we’ll cover how to deal with different types of abandonment that online stores experience. We’ll identify different types of abandonment and build email campaigns to recover lost sales.

CLASS 3: Segmentation: why it’s important and how to do it

The old “batch and blast” method of email marketing doesn’t work anymore. If you want to succeed in 2018 you need to segment your email list. In this class, you’ll learn how to do it properly.

CLASS 4: Increase lifetime value

In this class, we’ll cover how to drive repeat purchases with email marketing. The more 1x buyers who become 2x buyers the higher the LTV. You’ll learn the email marketing campaigns to set up to drive repeat sales.

You will also get introductory video lessons

In addition to classes, you’ll get access to snack-sized video lessons to bring you up to speed before you begin the course.

Show Off Your New Skills: Get a Certificate of Completion

Once you have completed the course, pass a test to earn a CXL certification.

Add it to your resume, your LinkedIn profile or just get that well-earned raise you’ve been waiting for.

You’ll get…

• 4 in-depth email marketing classes with Austin
• Introductory videos to get you up to speed before the course starts
• Access to a private, members-only discussion group with Austin and your peers