I’m going to reveal something right now that you’ve never heard before. Something that successful publishers have known for years. A basic truth about blogging.

Yes, being a celebrity helps.

And no, writing skills won’t hurt you.

But the one thing you really need to build an audience, and force it to pay attention, is the right blogging formula. And I’m going to give you the information and insight that I’ve learned to architect a successful and profitable blog.

Today that’s what I want to talk to you about.

Before we share that formula, a quick question…

You have a voice. That voice is valuable. It has the power to help people, or entertain them or give them a new perspective. And that’s important.

Right now your voice doesn’t have a platform.

It has no way of reaching the ears of your future audience.

When you publish your blog, your voice will being to begins to carry.

With the proper blogging formula you audience will grow. Then as your audience grows, it will echo and spread—first to hundreds, then thousands of people.

Your following on Twitter, Pinterest and Instagram will explode. With it you’ll discover that you’ve suddenly become influential within your niche.

It’s all about creating the right type of content that will have the most impact.

For example, in the last 90 days idealme.com went from getting next to no visitors to our blog each day to now getting 80,000 visitors in the last 30 days alone.

And the best part?

I didn’t spend a dime on advertising. The type of blog posts we use, Google and Social Media LOVE so very quickly we were able to build up our free organic traffic back to our site.

And that’s because we use a very specific formula to build up our following and force our readers to take notice.

Once you have the traffic to your blog, you can send it anywhere you want. To more blog posts, to earn ad revenue, to your newsletter optin forms, to your physical or digital products.

Creating a blog is like creating a traffic machine that you’re in control of.