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Pat Rigsby – Online Coaching Formula
Would You Like A Complete Blueprint For Launching Your Online Coaching Business?
But there’s a problem.
Two, actually.
First, because this segment of the industry is growing at a rapid pace, there are plenty of opportunistic ‘experts’ who have started to capitalize on this and marketed ‘high ticket coaching programs’ to trainers like you in an attempt to ride this wave of popularity.
And while they’re probably good at marketing…they gloss over what I believe is the most important part of this opportunity:
Actually being able to coach someone successfully without them coming to your facility.
So it turns into a little pyramid scheme…they teach ‘big ticket sales’, then their students teach ‘big ticket sales’ and so on and so forth…because no one actually ever focuses on coaching the client.
Second, unless you simply are trying to become a professional marketer…
You Must Deliver Great Results To Your Clients…Online
And if you’re wondering why almost no one else talks about that…it means you’re smart.
You know that your offline business success is built on delivering a great experience and incredible results to the clients you coach…
…and if you’re going to coach people online ethically, then it should be built on that same foundation.
Now sure, you can simply build a business that is nothing but Facebook Ads, Boiler Room-like sales calls and deliver some cookie-cutter program and call that “coaching.”
Well, you can for at least a little while longer…until the market starts to better understand what quality online coaching looks like.
Or, you can deliver a coaching experience that is customized, delivers great results and leaves your online clients as happy with your services as your offline clients are.
But I’ll tell you something most “experts” won’t:
And that’s why I’ve teamed with Mike Robertson to give you the blueprint for success you need to successfully add online coaching to your business.
Here’s What We’re Offering…
My guess is that you already know Mike as one of the best coaches in our industry.
His gym, IFAST, is regularly recognized as one of the 10 Best in the Country.
He’s a leader in our field, both in educating fitness professionals on how to be better at their craft, and by example with the clients he’s working with in his gym on a daily basis.
But what you may not know is that Mike has been delivering online training and coaching online for 11 years.
Over that time, he’s developed systems to deliver a world class service that lives up to the standards of his offline business…which are obviously quite high.
So Mike and I have teamed up to share what we know is PROVEN to work to build a brand and attract clients online…and to delivering a great results and a strong coaching experience to those clients once they’re on board.
Here’s How We’ll Do It.
We’ll Give You A Complete “Blueprint” For Attracting And Coaching Clients Online.
When you invest in the Online Coaching Formula. You’ll receive two sections…
Section One is Building An Online Coaching Business.
Section Two is Delivering Online Coaching.
Here’s what you’ll get in Section One…
Module One: The Foundation – Identifying Your Perfect Prospect
From the first Module you’ll immediately see how the Online Coaching Formula is different from anything you’ve ever tried.
Here’s why: you’re going to clearly identify your perfect client and your perfect prospect. Without this it’s virtually impossible to build a brand that stands out online.
You won’t be forced to compete on price, and you’ll be able to attract the ‘right’ clients online once you identify your Perfect Prospect you have the foundation for everything else. But that’s just the beginning. Because then you’ll use that foundation to move to…
Module Two: Creating Your Online Brand
Next you’ll combine the Perfect Client you want to serve with your own strengths, passions and skills to create your Online Coaching Brand.
See, not 1 in 50 training businesses have a unique brand and way of describing it that actually stands out in the market. That may work offline when people are in their neighbourhood…but it won’t work online.
In Module Two you’ll craft your brand that reflects what you and your online business are truly about…and then you’ll go through the 4 Part Formula for How To Talk About Your Brand so that you have a clear Marketing Message that allows you to market in a way that truly sets you apart.
And this new Marketing Message will be the core of all your future marketing strategies so that your Perfect Prospects will finally know that you are speaking specifically to them with each ad, marketing campaign or tactic that you employ.
Your marketing efforts will almost instantly become far more powerful than what anyone else is doing, because you’ll be connecting with the right prospects with laser focused precision while they just employ the same old ‘one-size-fits-all approach.’
Module Three: Building Your Platform
This is where you truly change the game, and one more example of where the Online Coaching Formula is different than anything else you’ve ever tried.
Once you have your own unique brand you’ll use it to build your brand platform so that the Perfect Prospects you want start seeking you out rather than you constantly having to chase new leads. You’ll learn everything you need to know about:
- Facebook Ads – We’ve enlisted my ‘go to’ Facebook Ad Expert, Scott Rawcliffe, to provide a complete course on effective Facebook marketing… this is a product by itself, but it’s included with the Online Coaching Formula.
- Relationship Marketing – I’ve sent a daily email for over a decade, yielding 8 figures in sales. My clients have sold millions worth of coaching through social media channels ranging from Facebook Live to Twitter.
My wife’s business has a follow of over 70,000 on Facebook alone and has generated 7 figures in what started out as a side business. All founded on the relationship marketing principles I’ll share with you.
- Positioning – How do you stand out at the BEST option in a noisy, crowded market?
Through Positioning.
I’ll share the most effective strategies on positioning yourself as the #1 option for the clients you want to serve.
Module Four: Optimizing Your Sales Funnel
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