Sean D’Souza – The Brain Audit 3-Day Workshop

Did you ever witness a customer cancel a deal last-minute?

(Have your customers ever been ready to sign up but then mysteriously walked away? Don’t you feel like tearing your hair out when customers do that?)

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When a sale falls apart, it’s extremely frustrating!

And what’s frustrating is the fact that you don’t know at which point the sale fell apart. You do know that your product is great for your customer. And that you’ve done everything to get them interested and ready to buy.

Yet despite being interested in what you’re selling, they shift, fidget—and then inexplicably walk away. You can also find a ‘sure sale’ You can’t stop it from falling through your fingers! Customers stop buying. What is stopping them from moving forward? What’s really going on in your customer’s brain?

And are you losing tons of business because you don’t know how the customer’s brain works?

Your customer’s brain is a lot like the ‘conveyor belt’ At the airport

Did you ever wait at the airport for your bag? Would you ever leave the airport without getting all your bags off of the conveyor belt? Even if there’s just one bag missing, you get tense. You’re not sure what to do.

Your customer’s brain is a lot like that conveyor belt.

If you don’t get those Bags off the customer’s brain, the bags go round and round. Even one Bag You can prevent the sale from happening if you leave behind something. But how are you going to take the bags off if you don’t even know what they look like?

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Introduction The Brain Audit Kit

The Brain Audit Kit

The Brain Audit Kit is a complete system that enables you to understand what’s going on inside the brain of your customer. It’s a system that is based on a deep understanding of how our mind works.It shows you the Bags inside your customer’s brain. This gives you a better understanding of how your brain reacts to certain psychological triggers. It speeds up sales without being pushy.

Being pushy is unnecessary…

That’s because pushiness creates an unnatural situation. The Brain Audit doesn’t teach you how to use mind tricks. It’s not a system of coercion. It doesn’t psyche the customer into buying against his or her will.

It teaches you how to get the attention of customers.

It shows how to keep your attention. It will tell you where attention drifts. It walks you through a series steps that all of us take every day.-To-Day-to-day basis for purchasing products or services.

It also shows you how to take a step.-By-Step method, but it provides a checklist that allows you to take the ‘iffiness’ Take control of your marketing and communication.

So what’s the ‘iffiness’ factor?

On any given day, if you were to ask someone to critique your website, your presentation or your business cards, they’ll simply give you an opinion. The opinions will differ from one person to the next. This can make it difficult to understand.

You’re not really sure if your marketing message is working at 20%, 55% or not working at all. You suspect you could greatly improve your results if you had clear guidelines and benchmarks.

How can you tell if your website message is getting the attention it deserves? How do you know if your presentation will awaken your audience? The Brain Audit gives you clear guidelines that enable you to see for yourself what’s missing and what’s working.

With The Brain Audit, you’re going to have consistent results 
The reason why you’ll get consistent results is because of three simple reasons:

Reason 1 The Brain Audit It is built on a system. It’s not random.
Reason 2 It isn’t some magic trick. It’s a matter of making the right decision.-Making a pattern we can use every day.
3. Reason: It is possible to spot potential mistakes and correct them, improving conversion and attraction.

So what’s in The Brain Audit Kit? How can it help?

Here is just a tiny preview of what’s in The Brain Audit Kit.

How do you describe? Brain Takes into consideration all aspects of the decision-Making: Do you often wonder what your customer is thinking? Don’t leave the thought process to chance and let that customer walk away. Your customers don’t want to walk away. They will buy from you. How does the brain make these decisions? Is it getting confused?

Is there the Brain What is a Conveyor Belt: Does the brain actually process thoughts in a step-By-Step by step? Would you believe it’s not random at all? The Brain Audit It is a tool that helps you understand the predictability and order of buying sequences. The Once you have a better understanding of how it works, ‘conveyor belt’ concept works, you’ll see that your brain follows this sequence no matter what product or service you’re buying.

The Hidden Trigger: This one factor will turn everything you’ve learned on its head. This trigger has changed the way readers think about their business cards, websites, and even their entire approach to marketing. This trigger activates the brain’s curiosity and gets customers to engage. Instead of asking customers questions and then shoving you away, they start to ask more.

The Futility of Solutions: Most of us believe that we should talk about benefits and solutions. And benefits and solutions work, but they fail miserably if they’re placed out of the sequence. Where do you put your benefits? What are your benefits?

Getting the Customer’s Attention: The Flagging a customer down is the key to getting attention. But how are you going to do that if you don’t even know what gets their attention in the first place? The Brain Audit This will not only show you how to attract their attention but also help you get a response. This response will help you move forward with the sale.

Targeting and Testing: Easily the most important factor of marketing is targeting. How can you target? How do you target when you’ve got multiple products and services? How do you target when you’ve got such a wide potential customer base? The Brain Audit shows you how. If you ignore targeting, you can get very close to zero-Reaction and polite smiles

Case Studies: How to create a killer case study based on the brain. These case studies will help you to create a unique marketing tool you can use for any business that you own.

Uniqueness: You’ve probably heard about a USP several times before. How do you stop your brand being a commodity. There’s a comprehensive wealth of information within The Brain Audit This video explains how to define your uniqueness step by step-By-Step by step.

Are Customers Ready to Buy??: Customers give you a clear indication when they’re ready to buy. However, we don’t know how to interpret the signals. Instead of anticipating the moment and preparing for it, we become defensive and this drives the customer away. What does the customer have to say? How can we tell if the customer is ready to buy? You’ll be amazed that you’ve never realised this obvious buying signal before.

Attracting the ideal customers: It’s all very fine to attract customers, but how do you attract the customers you want? There’s a simple way to attract the non-pesky customers. There’s a simple way to attract customers from specific industries or locations. This information will help you find the perfect customers, and make sure that the unhappy customers don’t show up.

The Risk Factor: One of the biggest reasons customers don’t buy is the inherent risk. The The risk of making a mistake, the risk that you will look foolish and the risk to waste time, money, or resources. Even if the customer is eager to buy, the risk can be overwhelming. How can this risk be reduced to zero? What can you do to find out the obvious risks as well as the obscure ones and get them out?

The Next Step: You can get all the information in the world, but if you can’t benchmark or audit it, the information becomes pretty useless. Think about The Brain Audit System ‘brain analytics’. You can test and measure, but more importantly you can spot EXACTLY when you’re doing something wrong—and fix it all by yourself.

What you’ll learn in The Brain Audit

Why creating profiles is more important than ever ‘target audience’ Or ‘demographics’.

• The Fundamental error in creating profiles
• A shocking offer in the wrong place? ‘language’ falls flat.
• How the brain processes change and why you should be aware of it immediately.
• Why is it so difficult to save the environment? ‘problem’ Urgency is key to creating it.

The Secret of isolation: This will make your marketing message less effective.

• Avoid this trap by not using solutions and benefits too often
• The Understanding sequence. Customers react differently to sequence.
• How to beat the unstoppable competition (which is relentless).
• How to explain why customers lose when you explain your product ‘process’ It is too soon

The Evening News: Why it always gets your attention (and most advertising doesn’t).

• How to create brand and personal uniqueness.
• Uniqueness can lead to higher sales, even at higher prices.
• There are three things you can do to make your business stand out.
• How ‘risk reversal’ You are not a commodity.
• The The obvious and hidden risks: Understanding the hidden risks is crucial.

How ‘naming the guarantee’ creates a permanent memory in your customer’s brain.

• What should you do if customers want their money back?
• The Make the mistake of spreading the risk to all products and services.
• The Reverse Testimonial is an important component.
• How to get Non-Sugary testimonials that last a mile-long in under 10 minutes.
• The You will receive an exceptional testimonial (that actually works!) by answering six core questions.
• The Make a mistake with ‘getting testimonials’ vs. ‘constructing testimonials.’
• The vital link between testimonials and objections (and why it’s overlooked all the time).

And of course, as you can imagine, there’s a lot more and it’s all packed into the pages of The Brain Audit in a systematic, structure manner that’s easy to implement.